| What’s a hook? Just as a physical hook lets you catch and keep a fish, a written hook helps you catch and “keep” a reader. Research shows the average reader will read something for about 5-6 SECONDS before deciding to drop it or keep reading. So, it’s essential to START STRONG with a good hook.
The Friday, March 4, 2011 Wall Street Journal had this nugget to start an article called “The Most Expensive Town in America.” “The lowest-priced single-family home on the market in Aspen is listed for US$559,000. It’s located in a trailer park.” (Note: for those not familiar with American towns, trailer parks usually have some of the cheaper homes–well below a half million dollars!) The author, Nancy Keates, continues: “While most housing markets in the rest of the country continue to struggle with anemic demand and foreclosures– and sales at many other luxury ski resorts are still sluggish–Aspen has forged its own orbit.” The author then goes on to tell how the average home price in Aspen, Colorado is now about $6 million, and how Aspen is booming despite the recession. In other words, the author starts with a good hook THEN gets into the details of the story. In sum, I think the author has a GREAT hook. It’s short, surprising, and reels in the reader. What more can you ask for in a good hook? Since 2010, based in the friendly USA State of Virginia, DreyerCoaching.com has been providing customized, high-quality, real-time language instruction via the internet to a global audience in their home, school, or office. Think how comfortable, confident and successful you or your child will feel, receiving personalized guidance from college-educated teachers who are native speakers and have bachelor’s, master’s, and doctoral degrees plus decades of teaching experience. Whether you are looking for help with the ABCs or the SATs, or college admissions to conversational English to business writing, we serve all ages and levels to help our students make dreams come true. Discover the Dreyer Difference. Take the first step and visit DreyerCoaching.com, send Scott an email, or schedule a free consultation to get started. 自 2010 年以来，DreyerCoaching.com 总部位于友好的美国弗吉尼亚州，一直通过互联网向全球观众在家中、学校或办公室提供有制度的、高质量的实时语言教学。 想想您或您的孩子会感到多么自在、自信和成功，从受过大学教育的教师那里获得个别的指导，这些教师都是以英语为母语，拥有学士、硕士和博士学位，以及数十年的教学经验的教师。 无论是从 英语ABC的基础课程 或 SAT 的帮助，就读美国高中，大学入学申请，还是从会话英语到商务写作，我们都为所有年龄和水平的学生提供服务，帮助我们的学生实现梦想。 发觉 Dreyer 的不同之处。 迈出第一步，游览 DreyerCoaching.com网站，向 Scott 发送电子邮件，可开始安排一个免费咨询。 |
A Great Hook!
